About 80% of what we taste is actually due to our sense of smell. Without the sense of smell, we would only be able to recognise five tastes being sweet, salty, sour, bitter, and savoury.
Researchers find SMELL is often an undervalued sense because people are more aware of the visual aspects of their perceptions….. Research comes from a study on lab rats: http://www.news-medical.net/?id=24345
“PUBS and clubs have spent more than $800 million constructing new outdoor areas for patrons in a bid to sidestep the full indoor smoking ban which comes into effect on July 2.” These groups have the opportunity to enhance their INDOOR environments, and at the fraction of the amount needed to build an outdoor area. […]
“After the introduction of the ban in Scotland and Wales, the stench of beer and sweat was no longer masked by smoke, and the company had to come up with ways to mask it.” http://news.independent.co.uk/business/news/article2556510.ece
It has been a great opportunity to study how scent affects different retail environments, its applications seems almost limitless. For me, the greatest thing has been recovering my own sense of smell and understanding how people in general can use it to make life a richer experience.
Since winning the distributorship for ScentAir into Australia / New Zealand, and after scent training at their head office in Charlotte, North Carolina; I can say it has been an exciting yet steep learning curve into the art, science and business of ‘Aroma Marketing’