Monthly Archives: September 2007

The Perfume Shop, a candy store for the senses

I just bought a bottle of perfume for my girlfriend. The visit led me to consider the notion of selling smell to fulfill the objective of personal branding. These liquids supremely distinguished from one another, by colour, bottle shape, embossed & debossed packaging. Colours glinting, famous faces staring out, themes immortalised, frozen in time, captured […]