Monthly Archives: October 2007

Scent Research in Retail

A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to suggest a strong correlation between the use of ‘aroma’ and a positive retail experience for both shopper and retailer. The study concludes with the following data. The use of scent within the retail environment lead to: – a 15.9% increase […]