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Monthly Archives: May 2008

Aroma Marketing, Research on Scent Marketing

NEWS FLASH: Aroma Of Chocolate Chip Cookies Prompts Spending Spree

Posted on May 2, 2008 by Scent Marketing Malaysia

According to a Study – YES it happened, and YES the shoppers were even on a tight budget! Read the article here  Reference: ScienceDaily (Jan. 12, 2008) – University of Chicago Press Journals (2008, January 12). Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters (Journal of Consumer Research)  

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