Monthly Archives: December 2008

BURGER KING® FLAME™ – Body spray of seduction, with a hint of flame-broiled meat

No jokes! American men (and women?) can for a mere $US3.99 get it on, that is get the scent of flame grilled burger on. According to their official website ( “The Whopper sandwich is America’s favourite burger, Flame by BK captures the essence of that love and gives it to you. Behold … now you […]

Brazil, land of sensuality and samba going big on Scent Branding – Branding by the Nose in Brazil by Ana Paula Palombo Terzi Smell is a 24-hour, seven-days-a-week sense. It is turned on all of the time, both when people are awake and sleeping. But does this olfactory fact present actual, viable and achievable branding opportunities and new areas for the branding industry to explore […]

Lab in Outer Space

Taking the quest for the finest floral to the outer limits, IFF (International Flavours & Fragrances) partnered with NASA to see if a rose would smell just as sweet in space as it does on Earth. In fact, they discovered, it’s even better. “The scent was lighter, more pleasant and like nothing I had smelled […]