Monthly Archives: May 2009

Stairwell to Heaven

British Car Park operator NCP introduces novel scent strategy to engage parkers In the aim for a better (read wackier) customer experience NCP are turning their previously pee scented stairwells into abmient scent zones. (http://www.ncp.co.uk/stairwellsmells) “We’ve recently invested in some innovative technology that will allow us to make our stairwells smell,” says a wesbite spokesperson, […]

Airports connect to travelers with scent

UK’s East Midlands Airport, located about an hour and a half north of London, serves about six million passengers a year. Two years ago the terminal underwent a major renovation that included upgrading shops and restaurants. But Sales and Marketing Manager Sarah Fletcher didn’t think upgrading the look of the facility was enough. She wanted […]