Monthly Archives: February 2013

Hospital sniffer dogs smell out sick patients

Turns out dogs can identify the presence of bacterial infection by smelling the air around patients’ beds, notably in detecting the deadly infection C.difficile. Apparently the bug gives poo poo a distinctive odour, which a dog’s sensitive nose can detect. So the next time you get smelt up and down by a dog, consider it a […]

Dolce&Gabbana Luxury perfume for Babies

Nothing wrong with a bit of ‘Cradle Marketing’? “We all know that children smell beautiful, and there’s no need to cover up their natural scent, in fact the Dolce&Gabbana Baby Fragrance has been designed to accentuate that natural baby smell, making them even more irresistible, and heart meltingly sweet,” says the Dolce&Gabbana website. Me thinks this […]

Enter the “Don Draper of Smell Branding” ~ Fast Company

Give it up for Mark Signorin, AKA ScentAir’s top smell guru (official title: “Director of Fragrance Development). Having personally worked with Mark over the last 5 some years, its great to see him basking in some limelight with this insightful career and industry montage by David Zax at We have worked together on the design of […]

The Scent of Spring, Olfactory Art Installation by ION Orchard

ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!) ION Orchard’s signature fragrance has had overwhelming positive response from the first day […]

McCormick spices up Digital Signage with scent-based game “Guess That Spice”

In another custom engineered project ScentAir has had the pleasure working on, McCormick spices up Digital Signage with scent-based game “Guess That Spice”. The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain’s olfactory bulb and […]

“We’re the best-smelling agency in the country” proclaims Draftfcb

“I guarantee you, we’re the best-smelling agency in the country,” says Todd Tilford, chief creative officer of Draftfcb Chicago. That’s thanks to a supply of Archer Air Superiority in the office. It’s a line of “quality room sprays” created by a trio of Draftfcb employees: John Bleeden, VP/executive producer; VP/creative director Berk Wasserman; and Todd […]

Bloomberg on ION Orchard

Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard. “ScentAir Launches Into Singapore with ION Orchard Retail” – Sorry its an oldie but we only spotted it now…