Monthly Archives: March 2013

“How Manufactured Smells Are Making People Shop Longer And Kill Better” ~BuzzFeed

“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers […]

Smell Like the Living Dead – No Really…

Fragrance House Demeter has done it again. The Zombie for Him fragrance is formulated with the scent of dried leaves, mushrooms, mildew, moss, and earth. In short, you’ll smell like a decomposing corpse once you spray this on. Zombie for Her is a “A slightly lighter version of the Men’s fragrance with a touch of […]

Sunday Times talks Scent in Singapore Shopping Malls

“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times. The Sunday Times speaks to yours truly about our work with various Shopping Mall clients in Singapore: “The decade-old industry has grown rapidly in recent years due to a growing body of research on the subject, better and more accessible technology and greater interest from businesses […]

1,400 New Fragrances were Launched in 2012.

1,400 new fragrances were launched in 2012. Dutch artists Lernert and Sander have collected samples of every single one of those fragrances and blended them to create one giant fragrance mix bottle (standing 1.5 litres tall). This excitingly grotesque concoction is simply named: ‘Everything’. ‘Everything’ will be on show at the French boutique Colette in […]