Humans can detect over one trillion smells. It will be a scientific breakthrough if machine learning manages to sense even one percent of that. But researches have taken the first step and demonstrated the ability of Intel’s Loihi chip, a neuromorphic chip, to learn and recognize the scent of at least 10 different hazardous chemicals. […]
Category Archives: Business using Scent
22
Oct
Oct
The tradition of Halloween originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts. This Halloween, Skittles candy brand is giving away Zombie Skittles costumes with a special button that lets the wearer release the “aroma of rotten zombie.” The costume is designed to look […]
Business using Scent, Research on Scent Marketing, Scent in the Media
Smells Can Boost Learning During Sleep
02
Sep
Sep
A recent study, which uses rose scents to boost memory performance, investigates the role of odour in learning and memory. Olfaction is one of the oldest senses and links closely to parts of the brain that deal with emotion and memory. Learning anything new relies on the conversion of details from the short-term memory into […]
04
Jun
Jun
Would you be caught on a date without cologne or perfume? The right or wrong scent can make or break a romantic meeting among humans. A new study finds we are not alone in that regard. It has been discovered that male ring-tailed lemurs emit a fruity and floral smell from their wrists when they […]
Aroma Marketing, Business using Scent, Scent in the Media, Scent Marketing
Scented tour of Singapore – TimeOut
21
Oct
Oct
Always good to see our clients making the hit list on this scented walking tour of Singapore… “She’s done the architectural walks and food trips, this time Goh Siau Rui follows her nose and discovers the city’s best-smelling customised scents…” http://www.timeoutsingapore.com/aroundtown/feature/scented-tour-of-singapore
Business using Scent, Scent in the Media, Scent Marketing Case Studies
Dance Music smells like Spring Rain – My Paper
19
Oct
Oct
Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks. My Paper spoke to the 37-year-old about how […]
Aroma Marketing, Business using Scent, Scent in the Media
Heineken pushing boundaries in Music and Scent
27
Sep
Sep
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]
Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider the latest research in scent marketing. Time magazine reports that researchers in Belgium recently conducted a 10-day experiment at a chain bookstore that gauged customer behavior when the smell of chocolate wafted through the air. […]
Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off. […]
Katie Linendoll: When I was in fourth grade, we had to come up with an invention. Sugar-obsessed, I created a bottle of scented air that would perfume a bakery with fresh-baked smells, such as chocolate chip cookies, enticing people to enter. At 10, I was big on ideas but short on financing and research. Two […]