“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers […]
Category Archives: Images of Scent, Scent Marketing, Scent Delivery
Images of Scent, Scent Marketing, Scent Delivery, Personal Scenting
Smell Like the Living Dead – No Really…
17
Mar
Mar
Fragrance House Demeter has done it again. The Zombie for Him fragrance is formulated with the scent of dried leaves, mushrooms, mildew, moss, and earth. In short, you’ll smell like a decomposing corpse once you spray this on. Zombie for Her is a “A slightly lighter version of the Men’s fragrance with a touch of […]
Architecture and Design, Aroma Marketing, Images of Scent, Scent Marketing, Scent Delivery, Scent in the Media
Sunday Times talks Scent in Singapore Shopping Malls
05
Mar
Mar
“Scents help with brand association and forge an intimate bond with shoppers,” reports the Times. The Sunday Times speaks to yours truly about our work with various Shopping Mall clients in Singapore: “The decade-old industry has grown rapidly in recent years due to a growing body of research on the subject, better and more accessible technology and greater interest from businesses […]
Nothing wrong with a bit of ‘Cradle Marketing’? “We all know that children smell beautiful, and there’s no need to cover up their natural scent, in fact the Dolce&Gabbana Baby Fragrance has been designed to accentuate that natural baby smell, making them even more irresistible, and heart meltingly sweet,” says the Dolce&Gabbana website. Me thinks this […]
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!) ION Orchard’s signature fragrance has had overwhelming positive response from the first day […]
Mark Russell, from the Melbourne Age, talks to us about Scent Marketing as a trend. He anchors his article on the billboard we recently scented in North Carolina. http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html // A rare sight, for now… the aroma of grilled beef wafts from this US billboard. IMAGINE driving along the freeway and suddenly getting a whiff of […]
Neil Martin at the Human Olfaction Laboratory at Middlesex University, discovered the power of chocolate in an experiment where he filled rooms with three smells, one of chocolate, a “malodour” of machine oil, which most people find unpleasant, and a lemony, pleasant-but-alerting odour, then monitored testers’ moods. “The aim was to compare the effects of […]
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/
CityCenter Las Vegas…the newest section of “desert gold” named Best Commercial project of 2009, the 18 million square foot complex has emerged replete with starchitecture, job opportunities and of course, the smell of success with ScentAir providing scent delivery technology in four of the five luxury resorts. ScentAir’s presence is noticed immediately in the enormous […]
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