Colleges and universities are capturing the unique elements of their brands and creating signature scents. So far, the scents have been sold as personal fragrance rather than environmental scents, but it is the next logical step to use the signature scents at recruiting events, open houses, freshman orientation and other events on campus and off. […]
Category Archives: Personal Scenting
Images of Scent, Scent Marketing, Scent Delivery, Personal Scenting
Smell Like the Living Dead – No Really…
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Fragrance House Demeter has done it again. The Zombie for Him fragrance is formulated with the scent of dried leaves, mushrooms, mildew, moss, and earth. In short, you’ll smell like a decomposing corpse once you spray this on. Zombie for Her is a “A slightly lighter version of the Men’s fragrance with a touch of […]
1,400 new fragrances were launched in 2012. Dutch artists Lernert and Sander have collected samples of every single one of those fragrances and blended them to create one giant fragrance mix bottle (standing 1.5 litres tall). This excitingly grotesque concoction is simply named: ‘Everything’. ‘Everything’ will be on show at the French boutique Colette in […]
Nothing wrong with a bit of ‘Cradle Marketing’? “We all know that children smell beautiful, and there’s no need to cover up their natural scent, in fact the Dolce&Gabbana Baby Fragrance has been designed to accentuate that natural baby smell, making them even more irresistible, and heart meltingly sweet,” says the Dolce&Gabbana website. Me thinks this […]
“I guarantee you, we’re the best-smelling agency in the country,” says Todd Tilford, chief creative officer of Draftfcb Chicago. That’s thanks to a supply of Archer Air Superiority in the office. It’s a line of “quality room sprays” created by a trio of Draftfcb employees: John Bleeden, VP/executive producer; VP/creative director Berk Wasserman; and Todd […]
Tired of your hands smelling like cucumbers, orange blossom, or whatever other feminine fragrance happens to be in the soap around your house? Pick yourself up some ManHands Manly Scented Soap ($6). These uniquely scented, handmade soaps come in amazing manly scents like beer, cash, bacon, bonfire, top soil, baseball glove, fresh cut grass, and muscle rub. […]