Business using Scent, Scent in the Media, Scent Marketing Case Studies

Dance Music smells like Spring Rain – My Paper

Posted on by Scent Marketing Malaysia
19
Oct

Dance music smells like spring rain

“If music had a smell, what would it be?”

Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks.

My Paper spoke to the 37-year-old about how scent and music can work together to create a multi-sensory party experience.

http://mypaper.sg/style/dance-music-smells-spring-rain-20131014

My Paper

 

Scent Marketing Malaysia

AllSense Malaysia forms part of the AllSense Group of companies. We are a team of dedicated professionals changing the way business and people interact with and communicate through our worlds around us. We go beyond what is visual and rational, and tap into the human senses of smell and sound which are the real true drivers for emotion, memory and action

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