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Parkway Mount Elizabeth Novena Hospital

Parkway Mount Elizabeth Novena Hospital
CHALLENGE:

Mount Elizabeth Novena Hospital (MNH) is Singapore’s first purpose-built private sector hospital to be built in over 30 years. Located in the heart of the country’s next medical hub in Novena, this latest healthcare facility, by Parkway, brings together clinical expertise, state-of-the-art medical equipment and operational excellence to provide local and international patients with quality healthcare, greater privacy and quick access.

Mount Elizabeth Novena is supported by specialists from over 20 multi-disciplinary specialties located within 254 medical suites in the Specialist Centre. Key specialties include everything from Heart and vascular to Neuroscience, Oncology and Surgery

SOLUTION:
From its architectural design and interior furnishings to its staff uniforms and inpatient meals, MNH exudes the confidence and finesse of a 5-star hotel. But the ‘hospitel’ (HOSPITAL + HOTEL = ‘HOSPITEL’) concept goes well beyond its superficial features.

Hospitals are notoriously well known for unwelcoming odours that can be most unsettling to patients and visitors. Mount Elizabeth Novena Hospital did not want to only look like a 5-star hotel, it wanted to FEEL like one. And what better way than by tapping into the human sense of smell!

After a stringent tender process AllSense was selected at the winning vendor to scent this Singapore first concept and the country’s largest individually scented project.

With proprietary scent diffusion technology installed across all 13 levels of the hospital including its medical suites, we have helped Mount E to achieve their world class status.

Client Mount Elizabeth Novena
Services Design of signature brand fragrance, technical implementation & multi-year site management
Year 2012
Link www.mountelizabeth.com.sg

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About AllSense

At AllSense, we use the power of scent marketing to engage mood and memory.  Add a fragrance solution to your business, proven to create and foster memorable brand experiences.

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    • Home
    • Scent Marketing
      • Scents
      • Scent Machines
      • Science and Research
      • Sense of Smell
    • Business Scenting
      • Brands
      • Retailers
      • Food and Beverage
      • Real Estate
      • Hotels
      • Car Dealerships
      • Hospitals & Healthcare
      • Casinos
      • Clubs and Bars
      • Government and Military Simulation
      • Museums and Performances
    • Case Studies
      • EQ Hotel Case Study
      • Gleneagles Hospitals Case Study
      • Braun Buffel Case Study
      • Tangs Department Store Case Study
      • Singapore Air Show Expo Case Study
      • Christchurch Airport Case Study
      • Parkway Mount Elizabeth Novena Hospital Case Study
      • Ion Orchard Shopping Mall Case Study
    • Contact Us

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