“It’s not the new open floor plan or the designer faucets or even the trendy wall colors. No, it’s the smell. It very well could be your nose that determines the next place you choose to call home. The role of scent is a huge factor when it comes to model homes for homebuilders, assisted living facilities and other dwellings that you want to spend a lot of time in. Buying a new home is a very emotional purchase, and there’s a Suwanee-based business called Scent Air that’s conducted tests which indicate a 40% improvement in mood when people are exposed to pleasant fragrances. ScentAir provides ‘aroma marketing’ for retailers, builders and others.”
Published Jan 26, 2007
http://www.dawsontimes.com/RealEstate/need-a-new-home-follow-your-nose.shtml
It’s always been said to put cookies in the oven before someone tours your home. The aroma of fresh baked cookies makes you feel at home!