The new brainchild (or should we say ‘sex’ child) of the Abercrombie family – Gilly Hicks.
See the video clip if you dare…http://www.gillyhicks.com/
True to the Abercrombie & Fitch brand, ScentAir deployed A & F’s scent signature using ScentAir’s HVAC scent delivery system.
If you visited an Abercrombie store, or more so if you have visited more than one Abercrombie’s store you will notice the mood the fragrance creates (together of course with other visual / auditory cues).
It is useful to note that generally scent is most effective when deployed subtly, however the Abercrombie & Fitch brand demands an extreme in-store experience to remain true to itself.