Research on Scent Marketing

Lindstrom, the ‘All Sense’ Brand Guru

Posted on by Scent Marketing Malaysia

Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent of all the emotions we generate every day are due to what we smell—not see.

Scent Marketing Malaysia

AllSense Malaysia forms part of the AllSense Group of companies. We are a team of dedicated professionals changing the way business and people interact with and communicate through our worlds around us. We go beyond what is visual and rational, and tap into the human senses of smell and sound which are the real true drivers for emotion, memory and action

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