Aroma Marketing, Research on Scent Marketing

NEWS FLASH: Aroma Of Chocolate Chip Cookies Prompts Spending Spree

Posted on by Scent Marketing Malaysia

According to a Study – YES it happened, and YES
the shoppers were even on a tight budget!

Read the article here 

Reference: ScienceDaily (Jan. 12, 2008) – University of Chicago Press Journals (2008, January 12).
Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters (Journal of Consumer Research)
 

Scent Marketing Malaysia

AllSense Malaysia forms part of the AllSense Group of companies. We are a team of dedicated professionals changing the way business and people interact with and communicate through our worlds around us. We go beyond what is visual and rational, and tap into the human senses of smell and sound which are the real true drivers for emotion, memory and action

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