Notebook on “Scents of Self”

We can garner valuable insight into the potency of environmental scenting by looking at the human historical love in wearing perfume.

“…Without their perfume lines, many of the great fashion houses of the world would struggle to exist. According to industry sources, brands such as Chanel, Armani, Versace and Gucci, just to name a few, may derive anywhere from 40 to 50 per cent of their incomes from perfume. What drives those sales is that perfume not only smells good, but the glittering flacons also offer a way for the customer to buy into the brand. “Perfumes deliver dreams,” says British fragrance expert and author Susan Irvine. “They allow the wearer to project themselves into a new reality; one where they’re richer, more attractive, more popular than in their own lives. If you can’t afford a Chanel suit you can still wear Chanel No.5 and get the feeling you’re part of that elite club…”

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