The Lovemarks effect, a book written by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, demonstrates what differentiates a ‘brand’ from a ‘lovemark’.
When it comes to making decisions, people think with their hearts. People are about 80 percent emotional and 20 percent rational. Neurologist Donald Calne sums it up: “The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.” More emotion, more action!
In this economic downturn, it seems that connecting with consumers emotively may do more for sales than trying to rationalise the pennys out of peoples pockets.
Stay tuned for more….