Scent in the Media

Scent Marketing – article in June/July edition of ARA Retailer

Posted on by Scent Marketing Malaysia

Great article in the Australian Retailers Association magazine talks about the link between aroma and consumer behaviour, wow they really went into depth about the signature fragrance ScentAir created for Sony Style.

The title of the article (“Making Dollars with Scents”) is a bit overused now, but I guess cliches work.

Scent Marketing Malaysia

AllSense Malaysia forms part of the AllSense Group of companies. We are a team of dedicated professionals changing the way business and people interact with and communicate through our worlds around us. We go beyond what is visual and rational, and tap into the human senses of smell and sound which are the real true drivers for emotion, memory and action

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