A study by Dr. Anja Stöhr from University of Paderborn (thats in Germany) seems to suggest a strong correlation between the use of ‘aroma’ and a positive retail experience for both shopper and retailer.
The study concludes with the following data.
The use of scent within the retail environment lead to:
– a 15.9% increase in dwell time within the retail environment
– a 14.8% increase in desire to shop
– a 6.0% increase in turnover
2 thoughts on “Scent Research in Retail”
kindly cite the specific study or any online references
Check out this article entitled: “Schaden oder Nutzen? Duft-Marketing in Arztpraxen”
found at http://www.aerztezeitung.de/docs/2003/10/07/179a1403.asp
If your German is on a par to mine, just copy and paste text into a web translator