In a novel attempt to recapture the attention of visually-overloaded consumers, a Swedish fashion label has turned to smell to create a strong brand image and increase sales.
A unique scent has been created to represent the Odeur clothing brand, described as citrus, clean and appealing to both sexes. The fragrance has been embedded into the clothing, and lasts for up to 13 washes. T-shirts, shirts, scarfs and jeans will exude the ‘Odeur’ smell.
http://www.brandstrategy.co.uk
