Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks. My Paper spoke to the 37-year-old about how […]
Tag Archives: AllSense
Aroma Marketing, Business using Scent, Scent in the Media
Heineken pushing boundaries in Music and Scent
27
Sep
Sep
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!) ION Orchard’s signature fragrance has had overwhelming positive response from the first day […]
Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard. “ScentAir Launches Into Singapore with ION Orchard Retail” – http://www.bloomberg.com/apps/news?pid=newsarchive&sid=acN4F.jnCJNo Sorry its an oldie but we only spotted it now…
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/