Take a whiff. What does your store smell like? If the answer is Mr. Clean, Lean Cuisine, or “nothing,” consider the latest research in scent marketing. Time magazine reports that researchers in Belgium recently conducted a 10-day experiment at a chain bookstore that gauged customer behavior when the smell of chocolate wafted through the air. […]
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MOS uses ambient scent at the launch party for their ‘Nightlife’ new fragrance for him and her. The club Ministry of Sound have launched two new fragrances for men and women called Nightlife. The fragrance has a fruity and musky scent and is aptly packaged in a funky designed round bottle, capturing the essence of […]