Dance music smells like spring rain “If music had a smell, what would it be?” Scent expert and business-development director of scent provider AllSense, Mr Terry Jacobson, was tasked to design scents to accompany music for The Scenthesizer, a Heineken Green Room party held at Gillman Barracks. My Paper spoke to the 37-year-old about how […]
Tag Archives: Heineken
Experience the Scent of Music. 1 day(s) to go. http://lnkd.in/bWibxYR #TheScenthesizer #HeinekenSG
Aroma Marketing, Business using Scent, Scent in the Media
Heineken pushing boundaries in Music and Scent
27
Sep
Sep
Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]