Heineken pushing boundaries again this year at #heinekengreenroom. Enter The Scenthesizer. A premiere invite-only event, blending music with scent to create true sensory pleasure. Amazing working with Dean Chew of Darker than Wax to curate this trans-sensory rollercoaster or aural-come-olfactory pleasure. Big ups to the guys at Iris, FreeFlow and of course Heineken for creating this forum to […]
Tag Archives: scentair
Katie Linendoll: When I was in fourth grade, we had to come up with an invention. Sugar-obsessed, I created a bottle of scented air that would perfume a bakery with fresh-baked smells, such as chocolate chip cookies, enticing people to enter. At 10, I was big on ideas but short on financing and research. Two […]
“Next time you’re at a hotel, chain store, large concert venue, or casino, stop and take a big sniff. It’s not unlikely that you will smell a subtle, carefully concocted scent created by fragrance specialists at ScentAir, the nation’s largest scent marketing and branding company. Their olfactory potions have an obvious purpose: to encourage customers […]
Give it up for Mark Signorin, AKA ScentAir’s top smell guru (official title: “Director of Fragrance Development). Having personally worked with Mark over the last 5 some years, its great to see him basking in some limelight with this insightful career and industry montage by David Zax at FastCompany.com. We have worked together on the design of […]
ION Orchard, Singapore’s premiere shopping mall destination once again delights shoppers and patrons with this scented art installation to commemorate Spring. Delicate and Delightful, what a way to stop and smell the roses! (in between shopping for a new pair of shoes!) ION Orchard’s signature fragrance has had overwhelming positive response from the first day […]
In another custom engineered project ScentAir has had the pleasure working on, McCormick spices up Digital Signage with scent-based game “Guess That Spice”. The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain’s olfactory bulb and […]
Bloomberg acknowledges our pioneering scent branding work at this iconic Singaporean property, ION Orchard. “ScentAir Launches Into Singapore with ION Orchard Retail” – http://www.bloomberg.com/apps/news?pid=newsarchive&sid=acN4F.jnCJNo Sorry its an oldie but we only spotted it now…
Spring shopping at ION Orchard promises to surprise and delight the senses with a floral wonderland exuding the Mall’s unique signature scent. Visit L1 Atrium and B2 Concourse for a “scentsational” experience. Campaign Credits – ION Orchard (arguably Singapore’s premiere shopping destination) – http://www.ionorchard.com/ AllSense (ScentAir Singapore) – http://www.allsense.com.sg DDB Singapore – http://www.ddb.com.sg/
In a marketing campaign for Unilever’s Shampoo Pinuk, ScentAir installed a custom fragrance delivery system to deliver the Shampoo Pinuk fragrance along the sidewalk beside the 394 foot long billboard. The billboard is located next to Ezriali Mall in the heart of Tel Aviv. The billboard is the largest outdoor fragrance project in the world […]
Great article in the NY Times covering the sensory brand experience that hotels are really understanding, Quotes from Martin Lindstrom – Love the title! http://www.nytimes.com/2007/09/11/business/11scents.html?_r=2&oref=slogin&oref=slogin Published: September 11, 2007