Mark Russell, from the Melbourne Age, talks to us about Scent Marketing as a trend. He anchors his article on the billboard we recently scented in North Carolina. http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html // A rare sight, for now… the aroma of grilled beef wafts from this US billboard. IMAGINE driving along the freeway and suddenly getting a whiff of […]
